It can be very daunting to start to build up a business network, but it is one of the most valuable things that you can do when starting out in a new venture and throughout your career, so it is well worth the time and effort.
These are some of my top tips:
- respect the other person’s time – this is the #1 rule
- be clear about what you are asking for and be prepared to accept a ‘no’
- be yourself, people appreciate authenticity
- think about what you can offer in return
- you might be able to make a useful introduction
- you may be able to collaborate or send work their way
- a genuine ‘thank you’ may suffice, as people often just like to help
- at in person events, making a personal connection is key
- develop a short ‘elevator pitch’ to introduce yourself
- get to know the person and their interests
- don’t dive in with your request, follow up after the event
- if approaching people ‘cold’ via email, LinkedIn etc, explain how you heard about them, and be clear about why you think they can help you
- influential people get a lot of requests so keep your message brief and be realistic
- e.g. ask for advice or feedback, or to pass on your request to someone in their team but don’t ask for introductions when they don’t know you
- often the most influential person in a business is the PA, so treat them with respect (treat everyone with respect)
- finally, remember the #1 rule.
Fiona Godsman 