That’s not true; we’re not like that!

I blame the media.

No, we’re not talking superinjunctions this time; it’s just a bit of a misunderstanding, that’s all. But passions are running high.

As I’m sure most of my regular readers are aware, I’m involved in a community (a tribe?) with an interest in the Scottish entrepreneurial scene. In case you missed it, there was a bit of a furore last week, about the latest GEM (Global Entrepreneurship Monitor) report that shows Scotland lagging behind most other countries when it comes to new business start-ups.

The report surveys 2000 people every year, asking them about their attitudes to setting up a business and the likelihood that they will do so. The annual report started in 2000, and the data collection techniques are comparable, so there is no reason to doubt the data. So why the fuss?

Well, the problem is that those of us in our community (tribe/clan?) don’t recognise what the report is saying. In our circles, the Scottish entrepreneurial spirit is alive and kicking. Certainly, in my role as CEO of SIE, I see plenty of amazing young people with great passion and drive, who plan to start their own businesses.

There is clearly a mismatch in perceptions. If we are seeing all these amazing entrepreneurial people, why is the survey not picking them up? If it is, then our own viewpoint is blinkering our view of the reality amongst the general population of Scotland.

So why do I blame the media? Are they not just reporting the facts? Well, yes they are, if the report is a true reflection of the situation in Scotland. But people believe what they read in the papers and what they hear in the media (old and new). So if we want perceptions and attitudes to change, we need to get much more positive in our reporting. Of course the media should report the facts, but can’t it also shine a light on all the good work that is being done by a number of organisations to encourage the spirit of enterprise in Scotland?

We all need to take some responsibility to make sure the good news gets out there. Some of us are making a start. Read our* response in this letter and this article, and make your voices heard!

*Scottish Institute for Enterprise, PSYBT, YES, The Saltire Foundation, The Entrepreneurial Exchange

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About Fiona

Fiona is a passionate advocate of the Scottish entrepreneurial spirit, especially our students. She was once a scientist and is a keen supporter of the Scottish life sciences community. She is a powerful networker and loves to put people in touch with others who can help and inspire them.
This entry was posted in Communicating, Education, Entrepreneurial. Bookmark the permalink.

One Response to That’s not true; we’re not like that!

  1. patrick says:

    Surely, today, we are all the media?

    Passions are indeed running high, but not generally among monied locals (who seems to prefer to buy property, or professors).

    All we need is for more of the huge number of Scots proto-entrepreneurs to achieve their first sales -of something they designed/made (ideally beyond whisky and shortbread). Or an introduction to an international channel. Even a testimonial or two from some Global Scots would help.

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