Pitching – a judge’s perspective

I’ve sat on a lot of judging panels, and so I thought it would be useful to give you some insights into what matters to the judges. Every competition is different, but there are a few things that judges always look for. Focus on the customer Most importantly, you need to focus on the customerContinue reading “Pitching – a judge’s perspective”

Today was a really tough day

Today I sold the Big Issue for an hour. I was a little bit worried about it, but not too bothered. After all, I have spent years in sales, and many hours on exhibition stands, so I’m not worried about getting people’s attention. I had realistic expectations; I knew a lot of people would ignore meContinue reading “Today was a really tough day”