I’ve sat on a lot of judging panels, and so I thought it would be useful to give you some insights into what matters to the judges. Every competition is different, but there are a few things that judges always look for. Focus on the customer Most importantly, you need to focus on the customerContinue reading “Pitching – a judge’s perspective”
Category Archives: Communicating
A Hard Sell!
Next week I’m going to be selling The Big Issue on the streets of Glasgow. When I was asked to do it, I accepted without a thought. After all, I’m a big fan of what the Big Issue Foundation does, and I buy the magazine regularly as I really enjoy the articles. Of course, likeContinue reading “A Hard Sell!”